Go from published to profitable

We launch books,
then scale them with Amazon Ads.

We run Amazon Ads for authors and publishers who want their catalog to actually sell. Most accounts aren't broken, they're wasting spend: wrong keywords, e-commerce match types, no read on A10. We find it and rebuild the account around how books really sell.

Get in touch See Live Portfolio
We work with: Nonfiction Fiction Children's Audiobooks
Portfolio · Monthly Snapshot
$50K
Monthly ad spend managed
37%
Portfolio average ACoS
ACoS · first 90 days 65% → 37%
StartWk 2Wk 4Wk 6Wk 9Day 90
Amazon Ads Official Partner
200+ books launched $50K a month in ad spend managed ACoS 65% to 37% in 90 days Free audit in two business days Amazon Ads Official Partner Publishing-only, never e-commerce You keep your account and your data 200+ books launched $50K a month in ad spend managed ACoS 65% to 37% in 90 days Free audit in two business days Amazon Ads Official Partner Publishing-only, never e-commerce You keep your account and your data

The work, in numbers.

Pulled straight from the live portfolio, not a pitch deck.

200+
Books launched
Fiction · Nonfiction · Children's · Audiobooks
$50K
Monthly ad spend managed
Across the live portfolio
37%
Portfolio ACoS
Down from 65% in the first 90 days
100%
Publishing-only
No e-commerce, no side clients
Why inkProfit

We run Amazon Ads for books.
That's all we do.

Generic agencies run e-commerce playbooks on books. They don't read the A10 algorithm, they don't set match types for KDP, and they miss how Amazon rewards series and backlists. Books are the only thing we do, so we actually understand them.

01

We audit before we spend.

Before we touch a budget, we read the account: the search-term report, wasted spend, low-converting keywords, broken match-type structure. Most agencies start spending on day one. We start with the data.

02

Built for publishers. Only publishers.

No Google Ads. No Meta. No e-commerce clients on the side. Just fiction, nonfiction, children's, and audiobooks. Every process we run was built for books.

03

Transparent. No lock-in.

You own your Amazon Ads account, your data, your reports. No proprietary dashboards hiding numbers. No 12-month contracts.

Most authors don't have an ads problem. They have wasted spend. Generic agencies charge $649 to $997 a month and never restructure the account. We audit it, cut the waste, and rebuild the campaign structure around your catalog.

2 days
Free audit turnaround
90 days
ACoS 65% to 37%
100%
Publishing-only
What We Do

Full-service ads management.
Built only for publishers.

From the first audit to active scaling. Everything we run was built for books, not borrowed from an e-commerce playbook.

Free Account Audit

We read your live campaigns end to end: wasted spend, weak keywords, missed A10 mechanics. You get a written breakdown. No pitch call.

2 business days

Campaign Build & Launch

Full account architecture across Sponsored Products, Brands, and Display. Match types and negatives built for KDP and ACX, not lifted from e-commerce.

5–7 days live

Sponsored Brands & Video

Video ad creative and Sponsored Brands campaigns that put your book in motion at the top of search, where static ads get scrolled past.

Video creative

Ongoing Bid Management

Weekly bid adjustments, placement tuning, and search-term review. We watch ACoS across your whole catalog by hand. Nothing runs on autopilot.

Weekly cadence

Targeting Research

Keyword and product targets chosen from your book's niche, comp titles, and the goal of each campaign, not scraped from a tool for the sake of volume. Fewer, sharper targets that convert.

Niche-led

Performance Reporting

Monthly reports written the way an operator thinks: what worked, what didn't, what's next. Real ACoS, sales, and ROI. No vanity dashboard.

Monthly
Results

What accounts look like
before and after a rebuild.

Three real accounts, with the numbers before we took over and after the restructure. Identifiers redacted.

Case 01 · Account restructure

Restructured a high-ACoS account from the ground up.

ACoS before76%
ACoS after35%
Spend before$5,000/mo
Spend after$3,500/mo

Audited 60+ campaigns, isolated the non-converting search terms and added them as negatives, then rebuilt into single-keyword ad groups across exact, phrase, and broad match. Spend fell 30% and orders held.

Case 02 · Profitable scaling

Scaled budget while ACoS kept falling.

ACoS before50%
ACoS after40%
Spend before$3,000/mo
Spend after$5,000/mo

Consolidated converting search terms into exact-match campaigns, raised bids on top-of-search placements, and moved budget into what was already profitable. Revenue nearly doubled at a lower ACoS.

Case 03 · Large-account audit

Same budget, materially higher return.

ACoS before45%
ACoS after33%
Spend before$10,000/mo
Spend after$10,000/mo

At $10,000 a month, the waste sat in the long tail. Campaign and ASIN-level reporting surfaced the unprofitable placements, and we reallocated that budget to the titles that were already converting.

Full account-level breakdowns with redacted identifiers.

Explore full portfolio →
Publishing services

We get the book launch-ready.
Covers, formatting, audiobooks.

Most clients come for the ads and add the rest as they need it: covers, formatting, launches, audiobooks. The same team handles it all, the publishing behind the 200+ titles in our portfolio.

A-to-Z book launches

Manuscript to live listing: formatting, metadata, categories, keyword research, and a launch timed to win new-release rank in the first 30 days.

Cover design

Genre-fit covers built to convert at thumbnail size, where the click is won or lost. Print and ebook, ready for KDP and IngramSpark.

A+ Content & listings

Amazon A+ modules and detail-page copy that lift conversion, plus Sponsored Brand video to back the listing your ads send traffic to.

Interior formatting

Print and Kindle formatting for KDP and IngramSpark. Clean, spec-correct files that pass review the first time, no rejection loops.

Audiobook production

ACX narration and production, then audiobook ads so the audio edition earns alongside the ebook and paperback, not after them.

Websites & off-Amazon

Author websites and direct-to-reader stores, plus translations and off-Amazon promotion to own the audience and the margin beyond KDP.

Process

How we work.

Four steps from audit to active management. No long onboarding and no filler calls.

01

Audit

Free written audit of your account: search-term report, wasted spend, match-type structure, placement performance. Back in two business days.

02

Stabilize

We cut the obvious waste first: pause non-converting keywords, add negatives, correct bids. Most accounts see ACoS drop in the first week.

03

Restructure

Rebuild into single-keyword ad groups across exact, phrase, and broad, with Sponsored Products, Brands, and Display mapped to your catalog. Live in 5 to 7 business days.

04

Scale

Weekly bid and placement optimization, ongoing targeting research, and monthly reporting. We move budget into what's already converting.

Proof in public

Our research and results are public.
See for yourself.

You don't have to take our word for it. Our market research, our client results, and the exact method we run accounts on are all online and kept current, open to read before you ever talk to us.

● Live

Intel.

Live market research across fiction, nonfiction, children's, and audiobooks: 414 audited niches and 174 catalysts, updated to flag rising niches before they get crowded.

Open Intel → intel.inkprofit.com
● Live

Portfolio.

Real account screenshots, account by account, with the books, campaigns, and results behind them. Identifiers redacted, the numbers untouched.

Open Portfolio → portfolio.inkprofit.com
● Live

Playbook.

The exact framework we run every account on: campaign structure, targeting logic, launch sequences. The method, in the open.

Open Playbook → playbook.inkprofit.com
Pricing

Same service.
Priced to your ad spend.

Every plan is the same full-service management. The only thing that changes is how much ad spend we manage, so that's the only thing that changes the price. Billed monthly, no contracts, and it starts with the free audit.

Launch

Smaller & newer accounts

$200/mo*
Ad spend up to $1,000/mo
Full-service management
Start with a free audit
Where most accounts sit
Growth

Scaling accounts

$300/mo*
Ad spend up to $2,000/mo
Full-service management
Start with a free audit
Scale

High-spend accounts

20% of spend*
Ad spend above $2,000/mo
Full-service management
Get a custom quote

Every plan includes

  • Full account build & restructure
  • A10-ready campaign structure
  • Weekly bid & placement tuning
  • Niche-led targeting research
  • Monthly reporting
  • You keep your account & data

Add-ons One-time $100 campaign setup per new launch  ·  Video ads, Sponsored Brands video  ·  Publishing work quoted per project.

* Billed monthly. Your ad spend is paid to Amazon directly and is separate from the management fee.

Already running ads? The audit is free.

Written diagnostic of your account in two business days. No pitch call required.

Request Free Audit
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