How to Fix the Click-to-Sale Gap and Stop Wasting Your Budget

You’ve launched your Amazon ads. You’re getting plenty of impressions.
People are clicking on your book.

But then… crickets. No sales.

Sound familiar? You’re not alone—and at INKPROFIT, this is one of the most frustrating problems authors face.

But here’s the good news: it’s fixable.

First, Understand the Funnel

When a reader clicks your ad, they enter your conversion funnel. But if they’re not buying, something is breaking down after the click.

This means your problem isn’t with your ads—it’s with what happens next.

Let’s explore the most common causes (and how to fix them).

1. Your Cover Isn’t Pulling Its Weight

You only get one glance to make a great first impression.

If your cover looks:

• Unprofessional
• Off-genre
• Crowded or low-res
  

…readers bounce. Even if your ad is perfect.

Fix: Make sure your cover looks clean, genre-appropriate, and competitive in thumbnail view.

2. Your Book Description Isn’t Selling the Click

Think of your description like a sales page.

If it’s vague, overly long, or not emotionally compelling, readers won’t scroll to the buy button.

Fix: Use short paragraphs, bold key points, add urgency, and focus on what the reader will gain.

Pro Tip: Our team at INKPROFIT rewrites descriptions to boost conversion rates—not just keyword stuffing.

3. No Social Proof (a.k.a. Reviews)

If your book has 0–2 reviews, or a low star rating, most readers won’t take a chance—especially if you’re in a competitive niche.

Fix: Focus on organic review strategies, ARC outreach, or consider running warm-up promos before scaling ads.

4. Misaligned Keywords or Targeting

Are you targeting broad, general keywords that get clicks but not qualified buyers?

Or worse—targeting categories and competitors that aren’t a real match?

Fix: Run tighter keyword sets. Use exact and phrase match. Focus on genre-relevant targets with proven buyer intent.

5. Pricing That Doesn’t Make Sense

If your book is priced too high (or even too low), it can create conversion friction.

Especially for new authors, $0.99–$2.99 tends to be the sweet spot for gaining traction.

Fix: Adjust pricing during the ad test phase and monitor if conversions improve.

How INKPROFIT Fixes This for Clients

When a client tells us their ads are getting clicks but no sales, we run a full post-click audit, including:

• Listing diagnostics (cover, description, A+ content)
• Keyword vs. conversion rate analysis
• Competitive pricing review
• Book positioning review

Because fixing this isn’t just about ads—it’s about aligning your product with reader expectations.

Tired of Getting Clicks But No Conversions?

We help authors bridge the gap between traffic and sales—with conversion-focused ad strategies and listings that actually close.

Let’s fix your funnel and get your book converting profitably