Why More Campaigns Doesn’t Always Mean Better Results

A common question we hear from authors is:
“How many campaigns will you create for my book?”

It’s a valid question—especially for clients coming from platforms like Google or Meta Ads, where the number of campaigns can directly impact spend allocation and control. But when it comes to Amazon Ads for KDP books, it’s not about quantity.
It’s about creating the right mix of campaigns that match your goals, budget, and market.

Amazon Ads Don’t Work Like Google Ads

On Amazon, campaigns don’t always spend their full daily budgets unless your bids are highly competitive and your keywords are dialed in.

So having 10 campaigns doesn’t mean you’re spending efficiently.
What matters is this:
👉 Are you targeting the right keywords and placements to meet your goal?

At INKPROFIT, our campaign structure is based on your strategy, not a fixed number. Depending on your niche, competition, and objective, we may create campaigns targeting:

Here’s What We Actually Target

🎯 Targeting Types

• Competitor Campaigns – Exact match and expanded match targeting against top-performing books
• Keyword Campaigns – Broad, phrase, and exact match types to explore and scale
• Category Campaigns – To show your book in relevant bestseller and subcategory lists
  

📢 Ad Types We Use Strategically

• Sponsored Products – Core campaigns for keyword, ASIN, and category targeting
• Sponsored Brand Video Ads for Books – To visually hook readers and increase CTR
• Sponsored Brand Product Collection – Perfect for series, bundles, or branding plays
• Defensive Campaigns – To protect your listings from competitor targeting
  

So, How Many Campaigns Will You Get?

The real answer is:
As many as your book, niche, and budget require.

If you’re aiming for a bestseller push, we’ll likely launch multiple campaigns to cover aggressive placements.
If you’re focused on long-term ACOS control, we’ll focus on leaner setups with strategic testing.

We don’t believe in cookie-cutter setups.
Two authors in the same niche may need completely different campaign mixes depending on their account maturity, audience, and conversion data.

Our Focus: Campaigns That Actually Work

We don’t inflate campaign counts to sound impressive.
We build intentional, data-driven ad structures that help you:

• Hit target ACOS
• Scale book sales
• Dominate your niche with smart placements

💡 Want to Know What Campaigns Your Book Needs?

We’ll show you exactly what campaigns make sense for your goals—and how we’ll structure them to maximize results.

Custom ad plan. No fluff. Just what works for your publishing business.