The Real Answer (That Most Agencies Won’t Tell You)
A common question we get at INKPROFIT is:
“How often do you optimize Amazon Ads?”
But before we answer, we need to clarify something:
What exactly do you mean by “optimize”?
“Optimization” Isn’t a Magic Button
Let’s be honest—“optimization” gets thrown around a lot.
But most authors don’t realize that great optimization starts before the first click.
Before we touch a bid or target, we need to set your campaigns up for success with:
- The right keywords and match types
- A logical campaign structure
- Clear goals (ACOS target, daily budget, and ROI expectations)
Only after the foundation is solid can we talk about true optimization.
Phase 1: Let the Data Speak
Once your Amazon Ads campaigns are live, they need time to gather real-world data.
Here’s what we monitor during the first 48–72 hours:
- Impressions and click volume
- Bid competitiveness
- Target responsiveness
- Budget pacing
🚫 If we start tweaking things too early, we risk cutting off promising opportunities before they mature.
Phase 2: Intelligent Monitoring & Strategic Adjustments
This is where INKPROFIT does what most agencies don’t:
We check your campaigns twice a day, every day.
But here’s the key—we don’t change things just to look busy.
Instead, we:
- Monitor trends, performance spikes, or stagnation
- Identify underperforming keywords that may need to be paused
- Spot high-converting targets that deserve more budget
- Keep ad spend aligned with your performance goals
It’s not about being reactive—it’s about being data-aware and action-ready.
What Clients Really Want to Know
When clients ask:
“How often do you optimize?”
They’re really asking:
“How closely are you watching my campaigns?”
Our answer: Every. Single. Day.
We’re not passive ad managers. We’re strategic partners constantly reading performance signals and acting when it counts.
💡 Want Ads That Are Actually Managed—Not Just “Set and Forget”?
Let’s build campaigns that are actively monitored, strategically optimized, and designed to grow your book business.
Get real answers, a custom ad plan, and insight into how we’ll keep your campaigns performing daily.